In today's business environment, it has never been more important for you to develop a company culture that sets you apart from your competitors and to foster an atmosphere that fosters a strong work ethic among your employees. This is because happy employees are the best employees! In the six years running my digital marketing agency, Markitors, I've implemented these ten strategies that create a unique culture that attracts new hires and retains our existing talent. Know your values (make sure your employees know them too!) Every company is built on values that not only create a strong brand image but also measure success! I highly recommend sitting down and thinking about how you want your employees to see their workplace and how you want them to communicate with their colleagues. Are you a company focused on work-life balance?
Always at the forefront of innovation? Once you've identified what makes you unique, you can tell your employees what you want to accomplish together and how you'll help them do it. Employees at all levels should contribute Building and executing a company culture is not just up to managers and superiors. It only works if everyone believes in industry mailing list contributes to the vision. One strategy we personally employ is to give each employee a credit card and a modest budget for anything they feel will improve the company culture. Whether they bring lavender candles to help everyone relax or panini makers to brighten everyone's lunch break, they each have a responsibility to make everyone's workplace more enjoyable. Be transparent about the good and the bad Communication is the most important element of any relationship, including professional relationships. If your employees "know" your company's strengths and where you need to improve, they're likely to take the initiative and work harder to correct any failures.
At Markitors, we post our monthly income in the lounge and briefly discuss the layout of the land before updating. By doing this, each employee knows the starting salary for the month, target earnings, and any deductions or additions we experience. This transparency keeps everyone "informed" and motivated. Foster strong relationships among employees Whether or not your company adopts a team model, employees should have a strong sense of camaraderie in the office. This will help them connect with each other when confused or simply overwhelmed by the workload. A few of the ways we foster these strong relationships are: lunchtime meals, office outings to celebrate important milestones, and remote work days - we all decided to work at our local coffee shop!