What should an SEO dream team look like?
To be honest, there is no email list standard answer to this question.
The composition of your SEO team should depend on your company, industry and the SEO approach you want to focus on.
The SEO team of an e-commerce site should be very different from the SEO team of a media brand site, like Zappos (e-commerce site) and ESPN.com (media brand site).
Still, most SEO teams have similar people and skill sets.
Sometimes one person is "in charge" of multiple skills (eg design and content).
Some companies also focus their entire SEO team on one skill (like technical SEO ).
Either way, if you want to build a strong SEO team, we have listed the top skills you need to have in this article for you.
Top Skills Your SEO Team Needs to Have
Is SEO moving from code to content?
Does Google do a better job of indexing and ranking without the "help" of traditional SEO optimization signals (like using keywords in title tags).
Still, code is the foundation of SEO .
If your technical SEO is a mess, you won't have a chance to rank.
This is why your SEO team needs a programmer.
You don't necessarily need a full-time programmer, though.
For example, if you run a blog, you may only need a few hours a week for development work. So you need at least one programmer on your SEO team.
Otherwise you may have big problems with the technical SEO of your website.
For example, Todd McDonald tackling technical SEO issues boosted 32.66% of organic traffic.
For example, Exxon Digital Marketing’s own product site, solved the inclusion problem of 5 pages in early February 2022, resulting in an increase of nearly 80 clicks.
GSC Clicks Comparison
Content creation here is not just writing a random 500-word article and posting it to a blog.
Instead, there needs to be someone on your SEO team who can write high-quality content.
According to WordPress, 23 million blog posts are published every day.
wordpress-article publishing statistics
This means it's harder than ever for your content to stand out.
So, your content lead needs to have the following skills:
Cover the entire topic in one blog post.
Ability to grasp content in your industry and outperform other ranked content.
Add elements to content to share with Google users (e.g. stats, controversial content, etc.).
Collaborate with others on the same content.
Learn how to create content (blog posts, videos and blogs) for different mediums.
Without a doubt, link building remains the top three techniques for SEO.
So you need someone on your team with the following skills:
Find linked resources