A common objection I’ve heard is that content marketing only works in “exciting” industries like travel, food, and lifestyle.
But businesses like Lodge Cast Iron prove that isn’t true.
Lodge is a manufacturer and retailer of cast iron skillets. On the surface, this already sounds boring. However, Lodge has managed to create helpful content that generates tons of traffic.
For example, their guide about “seasoning cast iron” generates an estimated 22,800 monthly visits from Google alone:
8 lodge seasoning guide organic traffic
To illustrate how, here’s an excerpt from Lodge’s cast iron seasoning guide:
Cast Iron Seasoning How to Season Cast Iron Lodge Cast Iron 1
You can see that their content is genuinely helpful and isn’t just a sales pitch. It explains how to solve the reader’s problem using products they might already have around the house, but also recommends their seasoning spray.
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How to get started with content marketing
Convinced that you should be doing content marketing?
Here’s a quick-and-easy way to get started:
1. Know who you’re trying to reach
A common mistake in content marketing is not knowing who you’re targeting. If you don’t know who you want to consume your content, you won’t create content to attract them.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
An excellent way to do this is to create a buyer persona. Essentially, this is an “imaginary person” that represents your ideal customer.
Follow this guide to learn how to create a good buyer persona.
2. Find out what people are searching for
To get long-term results from content marketing, your content should ideally rank in search engines like Google and YouTube.
To do this, you need to find the topics that your target audience is searching for.
Start by brainstorming a few topics that are relevant to your niche. For example, if you’re a fitness instructor, a potential ‘seed’ keyword could be “workout.”
Enter the keyword into a free keyword tool like Ahrefs’ Keyword Generator, and it’ll show you up to 150 keyword ideas and their estimated monthly search volumes.